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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

There ARE content strategies that work. Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. There ARE best practices at this point that you can implement. How can you realize the value of content while planning for its long-term success? There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. The official primer for the discipline of Content Strategy will soon be available for your reading enjoyment. The most effective web strategies include 4 different kinds of content. Finding yourself wishing you'd read a book a few years earlier often indicates how useful it could be to your work, your life, your knowledge. If a management consultant and a website copy writer got married, then Content Strategy for the Web would be their first child. Content Strategy for the Web by Kristina Halvorson. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.